The gateway to the famous Gaslamp District. The heat and beat of the city. The vibrancy and energy of an iconic rock star experience. An unsurpassed urban happening…on the rocks…with a twist. This was fun. Actually, it was all work that was all play.
The marketing and sales challenge was to take a strong hotel and venue brand and shout about a new and dynamic way to personally become a part of it…own it. The real estate offering was during a downturn in the market, but the sales release was historic and broke all single-day sales records, pun intended, and rocked the local market and the industry. And the beat goes on.